Social Media Tips for Small Business
Social Media Marketing Tips for Small Businesses
Any small business owner with aspirations to not only survive but also grow needs to make use of the many marketing options before them. One of the most successful and most useful is, of course, all to do with social media marketing campaigns.
The power of sites like Facebook, Twitter, and Instagram is huge. You can reach countless more people with the help of social media that you can with any other type of marketing endeavor. By having a page on each main platform, and keeping it regularly updated, you can not only ensure that you’re reaching more people, but you can also target your marketing plan towards their likes and dislikes, furthering your brand awareness overall.
Basically, social media is your go-to when it comes to sourcing our potential customers and keeping your regular ones happy, which is vital for any local business in particular.
Despite that, where are you supposed to begin? Social media is a giant, and you need to have some kind of strategy in place to market your products and services. So help you out, let’s talk about a few social media for small businesses marketing tips.
Take Social Media Seriously And Have a Plan
The first tip is to understand the power of social media and to take it all seriously, otherwise, you’ll simply end up feeling overwhelmed and giving it up.
You need a plan in place which allows you to take advantage of the benefits these sites can offer you. It’s no good just creating a page and then spending time randomly posting here, there, and everywhere. You need a social media strategy to ensure that you’re targeting the right people, with the right content and you’re posting at the right time.
This can be a quite a time-consuming task, so perhaps hiring someone to do your social media work, e.g. a freelancer or agency, could be a great idea. These are some of the best small business social media tips to use to improve your social media marketing efforts.
Spread Your Net Wide, But Stick to The Platforms For You
There are many social media sites, but they won’t all be right for your audience. Make sure you choose the ones that are right for you and target your attention towards them. You should do some research and find out the sites which most of your target audience use, i.e. the ones that most hold social media accounts for.
For instance, if you find that most of your audience avoid Twitter, then you don’t necessarily need to be as active there. If however, most of your audience is on Facebook, you need to focus your attention there.
Targeting college students? Focus on your Instagram.
Product for Professionals? Hop on LinkedIn
Sell a service for Moms over 40? Step up your Facebook Game.
Find which social networks that your visitors spend the most time on and engage with them on that platform!
Understand What Your Audience Want
You really need to understand who your audience is and what they want from a potential product or service. For instance, do they like light-hearted content which makes them laugh, and therefore urges them to make a sale? Or, do they prefer content which is more serious, more through provoking? Make sure you understand your audience and give them what they want.
Content marketing is all about giving the customer what they want! Be super helpful and give them what they want through multiple social media channels.
Pro Tip: Become a part of Facebook groups in which your audience are particpating. This will allow you to answer questions directly and see what type of questions that your potential customers are having.
Keep Everything Visually Appealing
Most people who use social media flick through content quickly. They don’t stick around and read everything. That means you need to be as visually appealing as you possibly can with anything you post. You need to grab attention from the get-go.
Videos are great because they give you a chance to really connect with your audience and show things in very visual terms. In addition, votes and polls or content which encourages opinions is also popular. Make everything as attractive to the eyes as possible, but also pull people in and make connections.
Pro Tip: If you are comfortable in front of a camera, then strongly consider creating video content to share with your customers. Your customers would rather watch something then read something! I can almost guarantee it.
Schedule Your Posts, And Don’t Overdo it
It’s tempting to post, post, post, but saturating your social media pages with content is not really going to get the most out of your marketing strategy. Always go for quality instead of quantity, and make sure that you time your posts so that there aren’t huge gaps in-between either. It’s about finding the right piece of middle ground.
You can easily create a social media posting plan, e.g. a schedule of what you’re going to post and when. By creating and scheduling content in bulk, you will save time and energy!
Check Your Performance
Social media can easily be linked to analytical tools, so you can see how you’re doing and how many pages views you’re getting as a very basic starting point. From there, you can work out how many clicks, how many referrals from other places, how many shares, etc.
Social media gives you a range of different tools in which to track how you’re doing. That means you can identify areas of improvement and go one further.
Are your Facebook ads generating any leads?
Is your organic reach better when you post in the morning?
Did one social media campaign work way more efficiently than another?
These are all examples of questions that you will be able to answer once you start looking into your analytics.
Source Out Useful and Engaging Content For Your Social Media Marketing Tasks
One tip we mentioned earlier was about using visual content, but you also need to make sure that whatever you do post is worthwhile and quality. Don’t simply post for the sake of it, and make sure that whatever you do post is optimized for Google searches too, using SEO tools.
This means sourcing out quality and in-demand keywords on searches. By giving people what they want, e.g. answering the questions they have, you’re more likely to be noticed and your social media page will quickly become viral. This is vitally important for a small business who wants to do business battle with the larger businesses out there.
Final Thoughts: Social Media Tips for Small Business
Online marketing was forever changed by the emergence of social media.
Today, a strong social media presence is the single best way to get your name out there. Most people use some form of social media platform, be it Facebook, Snapchat, Instagram, Twitter, etc, and it’s about finding the right options and utilizing them in the best possible way.
When you manage your social media presence, you can bring far more potential business to your door, and that means extra cash for you.
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