This list of tips for LinkedIn is designed to aid you in your mission to make use of the most exciting social media platform in 2019.
LinkedIn is the biggest professional networking site in the world and offers unique marketing opportunities for businesses and individuals. If you are a professional of any kind, you just can’t afford not to be on LinkedIn right now. As per marketing guru Neil Patel, LinkedIn is “hands down” the most effective social media posting tool.
2019 is the year of LinkedIn so let’s get right to it and lay out the 12 best LinkedIn Marketing Tips that you can start using today.
#1 – Post Regularly
This is important for all social media sites, but especially for LinkedIn. LinkedIn really values profiles that post regularly. When people log into their profiles, they are immediately taken to their newsfeed.
Content marketing is effective on LinkedIn because organic reach is still available. Unlike Facebook, you can get a lot of people to see your content without paying for the exposure.
#2 – Be Aligned and Relevant
When you post, make sure it is in relation to your industry or area of expertise. Don’t try to become a jack of all trades, just post the experience relevant to your job and what you are an expert in. Make sure that your profile flows and is easy to read.
Marketing on LinkedIn is all about exuding professionalism and displaying expertise. You want to make sure that every section of your profile is aligned with your personal brand.
#3 – Like the Right Content
The majority of tips for LinkedIn that this article talks about can crossover to other platforms, but this tip is different.
Unlike other social media platforms, LinkedIn shows your network the things that you are liking.
The content that you like is going to be highlighted in the feed of your friends. Aim to be active on LinkedIn by liking relevant content.
Make sure that the content you ‘like’ is something that is aligned with the personal brand that you want to show off to the world.
Bonus tip: If you are in the middle of a job search then you would be best to refrain from liking anything political or controversial that might ‘turn off’ potential employers.
#4 – Put Keywords in the Skills Section
A good way to get recruiters or business partners to find you is to put keywords in your skills section. Many people do not know that their skills count on keywords, and LinkedIn actually lets you insert up to 50 of them.
In order for you to get found in LinkedIn search results, you have to tell it what skills you have! This is not a time to be humble.
#5 – Optimize Your Photo and Headline
Your photo is a huge selling point. Make sure it is bright, clear and upfront. What this conveys is that you are trustworthy, honest, and transparent.
A good profile image and headline will greatly increase how many clicks (i.e. traffic) you get on your profile.
This is one of the most basic tips for LinkedIn, but too many people underestimate the power of a bad profile picture.
If you are trying to sell me something but your profile picture is a selfie with a kissy duck face, then you are going to have a bad time.
#6 – Be Authentic
Your LinkedIn profile is a reflection of who you actually are. So if you lie on your resume or attempt to “wing it”, you will just end up in hot water. Not only is it dishonest, but it also won’t work.
This is extra important when joining groups and communicating with new people. Don’t be too over the top salesy but also don’t hide what you are able to help people with.
People understand that LinkedIn is a place to generate leads but you want to make sure that you are going about it in the right way.
#7 – Remove all Buzzwords
There are certain buzzwords that occur over and over and over. Words like hardworking, enthusiastic, creative, motivated, experienced, an independent thinker, etc should be replaced with phrases such as:
Think about it like real life. If you met someone and they spewed out too many buzzword then you would probably think that they were full of #!$%.
Don’t be that person.
#8 – Add Smartly
Whom you choose to bring into your network is very important. Don’t blindly send requests to everyone in the hopes of making as many connections as you can. It is the quality of connections that matter, and quality, in this case, is a mix of relevance and authority.
Make sure that you know whom you are adding and what they are all about. Review their experience section & job descriptions so that you are sure that you are talking to the right person.
#9 – Join Good Groups
Accord to research from Quick Sprout, joining a good group is one of the quickest ways to enhance your authority on LinkedIn. Groups are unified around their interests, which means that you will gain access to professionals in the field that you are in.
Groups are not a place to sell. They are a place to build relationships and demonstrate your knowledge.
#10 – Don’t Give or Take: Share
Organizational researcher Adam Grant has demonstrated that the most successful people on LinkedIn and other social networks share and contribute to the belief that other people do the same. Extremists do not fare as well.
LinkedIn networking is about forming relationships & sharing value with your network. Find mutually beneficial relationships and work to strengthen them.
Don’t worry about producing all original content. Find blog posts that you enjoyed (within your niche) then simply share it with your network!
#11 – Outsource Your Profile
This one is different from the other tips on this list because it requires you to delegate!
Depending on how much resources you have at hand, you could consider getting a copywriter to do it for you. There are specialized LinkedIn profile services that can do a better job than you could, even if you spent all week learning about marketing psychology.
If this list of tips for LinkedIn is already overwhelming you then it may be a good idea to outsource!
Interested in having someone audit your LinkedIn profile? Contact Measure Twice Media by clicking here.
#12 – Display Your Contact Info Proudly
The whole point of marketing is to create new conversations. Make it is for people within your network to contact you by making sure that all contact info is up to date.
Same goes for your company profile. Make sure that your LinkedIn company page is up to date and that people are able to get ahold of the people that they are looking for.
Conclusion: 12 Tips for LinkedIn Marketing in 2019
LinkedIn is an incredible platform and odds are that you have room for improvement.
The 12 tips above will help you to build & utilize your network more efficiently and ultimately allowing you to grow your business relationships and set yourself up for future success.
Questions? Comment down below.
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